Sure I already posted a new blog entry today, in fact it was like 2 hours ago that I finished the post and hit the little publish button below. Then, I came across this article on AskMen.com, here's the article. Seriously read it, and watch the videos, hopefully it will make you think.
I've been thinking about this for quite some time now, and in fact I had a two or three page essay typed up discussing many of the same points on Monday, but then decided against posting (or even saving--I can't explain it) because I didn't want to sound too extreme or arrogant about an opinion, as I felt this topic would portray. But this article gave me the push I needed to at least bring it up, maybe even start a conversation.
In the 1950's the advertiser's knew this sort of approach would work, and you still see it sometimes even today:
This housewife cleaning her kitchen probably gets a few different reactions from people. Those reactions might range from the nostalgic look back, remembering an idealized view of what you think your childhood was like. On the other end of the spectrum, it might make your blood boil in reaction to the sexist and shovenistic roles that it portrays. How then, are these 'male bashing' ads of today any different?
I can't watch show's like Everybody Loves Raymond because of this very attitude. What woman would want to be with a man who is completely inept at everything they try and do? How fair is it that men are never shown helping otu around the house? The typical TV show has a man coming home from work to a frustrated wife who has spent all day with the kids, and instead of sympathizing on either end (either the woman realizing that the husband's day might have been really tough, or on the man's end that the woman had an especially tiring day taking care of the children) they both go at eachother's throat. Begging the question why can't we see the median? Why do we have to show our children, boys especially, that dad's aren't good at anything but acting like a bafoon, and eventually succombing to the superior will of the mother?
To me it seems as though we reach a point in time where we realized that girls were getting the raw end of the deal. Young women, for a time, saw no images that portrayed their role as anything other than the caretaker/mother. We realized the error of our ways, and instead of reacting with an appropriate amount of rationalization, we freaked out. In lieu of building up both sexes in healthy ways most advertisers, it seems, have decided that we need to instead dumb down the role of men.
Men have started to receive the same treatment that women did back in the day, over generalizations of a few seemingly universal gender traits, that have typecast an entire population as something less than they actually are.
How do we change this perception? I'm not sure. What I do know however is that I can change things in my life that will hopefully lead to better conditions for my children. As a guy, I think that's something engrained in me (and here I do realize that I probably just made a gross generalization in that women, too, likely want the same better results for their children), helping to make changes.
I'd like to know who I am, and who you are, as a person, not as a walking gender role. What is it that motivates me, and how is that different then girls? What motivates the women who are in my life? From my mom and sister, to the girls with whom I hang out with on Friday and Saturday night. I think it's necessary to realize that they are all independent people with thoughts and feelings of their own, not generalizations and stereotypes with clothes on walking blindly through life conforming to every whim that society forces upon them.
I've mentioned to friends before that women need to stop buying into the
Sex and the City craze. I think this is a perfect illustration of what is wrong with the way our society treats women. Painting a picture that if you buy really expensive Manolo Blahniks, your life will be complete enough to sleep with the perfect, Mr. Right, or Mr. Big or whoever they are pushing these days. But this too is an incomplete look at what our society tells us now days. Girls aren't the only one's buying into this hype. I too have been hook-line-and-suckered into what advertisers want from me. ESPN is the worst at this sort of thing. Just watching Sports Center in the evening I'm bombarded by ads that tell me which razor to use if I want supermodels to caress my face at the drop of a hat. Or which beer now has the perfect pour spout that will get me 30 minutes of guy time away from my significant other.
It's time that we as a society, and even more importantly as Christians wanting to live a life apart from what the world (and ad agencies) tells us is important. I'd like to think (and this is likely pie in the sky blogger talk here, that will hopefully *fingers crossed* get translated into real life action on my part) that we can change the way that we see who we are in this world. We can say, I am who God has made me to be, and I won't buy into these stereotypes.
Rant over.